Deen Dayal Upadhyaya Kaushalya Yojana (DDU-GKY)

Ministry of Rural Development

Context:

Alumni meets organized across the country under Deen Dayal Upadhyaya Kaushalya Yojana (DDU-GKY), commemorating 75 years of Independence

About:

• The Ministry of Rural Development (MoRD) announced the Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) Antyodaya Diwas, on 25th September 2014.
• DDU-GKY is a part of the National Rural Livelihood Mission (NRLM), tasked with the dual objectives of adding diversity to the incomes of rural poor families and cater to the career aspirations of rural youth.
• DDU-GKY is uniquely focused on rural youth between the ages of 15 and 35 years from poor families. As a part of the Skill India campaign, it plays an instrumental role in supporting the social and economic programs of the government like the Make In India, Digital India, Smart Cities and Start-Up India, Stand-Up India campaigns.
• Over 180 million or 69% of the country’s youth population between the ages of 18 and 34 years, live in its rural areas. Of these, the bottom of the pyramid youth from poor families with no or marginal employment number about 55 million.

Features 

Enable Poor and Marginalized to Access Benefits

• Demand led skill training at no cost to the rural poor

Inclusive Program Design

• Mandatory coverage of socially disadvantaged groups (SC/ST 50%; Minority 15%; Women 33%)

Shifting Emphasis from Training to Career Progression

• Pioneers in providing incentives for job retention, career progression and foreign placements

Greater Support for Placed Candidates

• Post-placement support, migration support and alumni network

Proactive Approach to Build Placement Partnerships

• Guaranteed Placement for at least 75% trained candidates

Enhancing the Capacity of Implementation Partners

• Nurturing new training service providers and developing their skills

Regional Focus

• Greater emphasis on projects for poor rural youth in Jammu and Kashmir (HIMAYAT),
• The North-East region and 27 Left-Wing Extremist (LWE) districts (ROSHINI)

Standards-led Delivery

• All program activities are subject to Standard Operating Procedures that are not open to interpretation by local inspectors. All inspections are supported by geo-tagged, time stamped videos/photographs.

Beneficiary Eligibility

• Rural Youth:15 – 35 Yrs
• SC/ST/Women/PVTG/PWD: upto 45 Yrs

Implementation Model

DDU-GKY follows a 3-tier implementation model.  The DDU-GKY National Unit at MoRD functions as the policy-making, technical support and facilitation agency.  The DDU-GKY State Missions provide implementation support; and the Project Implementing Agencies (PIAs) implement the programme through skilling and placement projects.

Project Implementing Agencies (PIAs)

Necessary Conditions & Eligibility Criteria

• Registered under Indian Trust Acts or any State Society Registration Act or any State Cooperative Societies or Multi – State Cooperative Acts or the Companies Act 2013 or the Limited Liability Partnerships Act 2008 OR Government or a semi – government organization at the State and National Level
• Existence as an operational Legal Entity in India for more than 3 financial years (Not applicable for NSDC Partners)
• Positive Net Worth for atleast 2 out of last 3 financial years (Not applicable for NSDC Partners)
• Turnover in excess of at least 25% of the proposed project

In funding projects, priority is given to PIAs offering

• Foreign Placement
• Captive Employment: Those PIAs or organizations that take up skill training to meet internal ongoing HR needs
• Industry Internships: Support for internships with co-funding from industry
• Champion Employers:  PIAs who can assure skill training and placement for a minimum of 10,000 DDU-GKY trainees in a span of 2 years
• Educational Institution of High Repute: Institutes with a minimum National Assessment and Accreditation Council (NAAC) grading of 3.5 or Community Colleges with University Grants Commission (UGC)/ All India Council for Technical Education (AICTE) funding   willing to take up DDU-GKY projects.

Project Funding Support

DDU-GKY provides funding support for placement linked skilling projects that address the market demand with funding support ranging from Rs. 25,696 to over Rs. 1 lakh per person, depending on the duration of the project and whether the project is residential or non-residential.  DDU-GKY funds projects with training duration from 576 hours (3 months) to 2304 hours (12 months).

Funding components include support for training costs, boarding and lodging (residential programmes), transportation costs, post-placement support costs, career progression and retention support costs. For detailed guidelines

Training Requirements

• DDU-GKY funds a variety of skill training  programs  covering over 250 trades  across a range of sectors  such as Retail, Hospitality , Health, Construction, Automotive, Leather, Electrical, Plumbing, Gems and Jewelry, to name a few.  The only mandate is that skill training should be demand based and lead to placement of at least 75% of the trainees.
• The trade specific skills are required to follow the curriculum and norms prescribed by specified national agencies: the National Council for Vocational Training and Sector Skills Councils.
• In addition to the trade specific skills, training must be provided in employability and soft skills, functional English and functional Informational technology literacy so that the training can build cross cutting essential skills.

Scale and Impact

• DDU-GKY is applicable to the entire country.  The scheme is being implemented currently in 13 States/UTs across 460 districts partnering currently with 82  PIAs covering 18 sectors. 

Source: DDU-GKY